How to List on Facebook Marketplace

Facebook Marketplace is one of the most popular tools for homeowners and FSBO sellers to advertise their properties. When paired with a flat fee MLS listing service, sellers can reach both buyers browsing online and agents searching the MLS — maximizing visibility without paying 6% commissions.

🌐 How Facebook Marketplace Real Estate Works

Facebook Marketplace allows homeowners to post listings in their local community for free. You can upload photos, add a property description, and set a price to reach potential buyers nearby. To get started, log in to your Facebook account, open the Marketplace section, and select Create New Listing → Home for Sale.

  • Local visibility: Marketplace automatically targets users in your area.
  • Instant communication: Interested buyers can message you directly through Messenger.
  • Simple setup: Upload clear photos and include accurate details about your home.

💡 Why Combine MLS with Facebook Marketplace

While Facebook helps generate attention locally, the Multiple Listing Service (MLS) is where serious buyers and real estate agents search first. You can list your home on the MLS through Brokerless and share that MLS link on Facebook Marketplace to boost reach. MLS listings syndicated through Brokerless also appear on Realtor.com and Zillow, ensuring maximum exposure.

  • Professional credibility: MLS listings look more trustworthy to buyers.
  • Increased exposure: Homes appear on Realtor.com, Zillow, Redfin, and more.
  • Accurate updates: MLS changes sync automatically across syndication sites.

📋 Step-by-Step: How to List Your Home on Facebook Marketplace

  1. Open Facebook and go to Marketplace from the main menu.
  2. Select Create New Listing → “Home for Sale.”
  3. Upload clear, well-lit photos of your property (at least 10–15).
  4. Write a descriptive title and include details like square footage, lot size, and school district.
  5. Add your price, property address, and your MLS link if available.
  6. Click Publish and monitor inquiries through Messenger.

Ready to List on Facebook and MLS?

Combine the power of Facebook Marketplace with professional MLS exposure using a flat fee MLS broker like Brokerless. Reach more buyers and keep full control of your sale.