How to Price a For Sale By Owner Home (FSBO)

Setting the right asking price is the single most important decision you’ll make when selling your home FSBO. Price too high, and buyers stay away. Price too low, and you leave money on the table. Here’s how to do it right.

1. Research Local Comparable Sales (Comps)

Start by looking at recently sold homes in your area that are similar in size, age, condition, and location. Pay special attention to the final sale price—not just the asking price.

2. Adjust for Unique Features

If your home has upgrades like a remodeled kitchen, pool, or large lot, adjust upward. If it needs repairs or lacks features common in your area, adjust downward.

3. Consider Market Conditions

In a seller’s market, you can list slightly above recent comps. In a buyer’s market, you may need to price more competitively to attract offers.

4. Avoid Emotional Pricing

Many FSBO sellers overprice because of personal attachment. Focus on data, not emotions, to set a realistic price that will generate buyer interest.

5. Price for Online Search Ranges

List within common search brackets (e.g., $299,900 instead of $305,000) so your home appears in more buyer searches on Zillow, Realtor.com, and the MLS.

6. Factor in FSBO Savings

Since you’re not paying a 3% listing commission, you can price slightly more competitively while still netting the same—or more—than you would with an agent.

7. Test and Adjust if Necessary

If you’re not getting showings or offers within the first few weeks, consider a strategic price adjustment to re-energize interest.