📱 What Is Facebook Marketplace in Real Estate?
Facebook Marketplace has become one of the easiest places to find and advertise homes for sale. While it’s not an official MLS, many FSBO sellers use it to reach local buyers quickly—especially when paired with an MLS listing through Brokerless for maximum exposure.
🏠What Facebook Marketplace Is Used For
Facebook Marketplace is a free, online platform that allows users to buy, sell, or rent items — including real estate. Property listings appear to users nearby, making it ideal for local exposure. Many FSBO sellers post their home here to attract interest before or alongside an MLS listing.
- Free and easy to post
- Visible to local buyers on Facebook
- Allows photo galleries and property details
- Buyers can message you directly through Messenger
⚠️ Limitations of Facebook Marketplace
While Facebook Marketplace helps generate attention, it has serious limitations compared to the MLS. It is not connected to Realtor.com, Zillow, or local MLS systems, so professional buyer agents won’t see your home there.
- No exposure on MLS or Realtor.com
- Limited visibility to licensed Realtors®
- Messages can be spammy or unserious
- Less structured buyer qualification
🌟 Combine Facebook Marketplace With Flat Fee MLS
The best strategy for FSBO sellers is to use Facebook Marketplace together with a flat fee MLS listing. This allows you to reach both audiences — local buyers scrolling Facebook and serious, agent-represented buyers searching the MLS.
- Use Facebook to drive direct inquiries
- Use Brokerless MLS to appear on Realtor.com and Zillow
- Increase credibility with a professional MLS listing
- Keep full control of your sale and save thousands in commission
Get MLS exposure nationwide — and still post on Facebook Marketplace if you wish.
âť“ FAQs About Facebook Marketplace and MLS
Can I sell a house directly on Facebook Marketplace?
Yes, but Facebook Marketplace does not manage contracts or verify buyers. It’s best for generating local interest, not completing the sale.
Does Facebook Marketplace replace the MLS?
No. The MLS is the professional listing network Realtors® use to market homes through thousands of websites like Realtor.com and Zillow.
Can I use both Brokerless and Facebook Marketplace?
Absolutely. Many Brokerless sellers post their MLS listing link or photos on Facebook to attract additional interest while keeping full Realtor.com exposure.