🏠 What Is Redfin in Real Estate?

📘 How Redfin Works for Home Sellers and Buyers

Redfin operates as both a real estate website and a licensed brokerage. It displays active MLS listings alongside homes listed directly by Redfin agents. Buyers can use Redfin to search local inventory, schedule tours, and make offers online — while sellers can list through Redfin or use MLS-based alternatives like Brokerless for lower costs.

• MLS integration: Redfin pulls listings directly from regional MLS databases for accurate updates.
• Built-in tools: Users can estimate home values, track market trends, and compare neighborhood prices.
• Brokerage model: Redfin employs licensed agents who work on salary plus bonuses, not traditional commissions.

✅ Why Redfin Matters to FSBO Sellers

For For-Sale-By-Owner (FSBO) sellers, Redfin is a valuable channel because it syndicates listings from the MLS — meaning homes listed through a flat fee MLS service like Brokerless automatically appear on Redfin’s website. This gives independent sellers national exposure without paying a 6% commission.

• Automatic syndication: Brokerless MLS listings appear on Redfin within 24–48 hours.
• Professional presentation: Your property is displayed alongside traditional agent listings.
• Increased visibility: Reach Redfin’s millions of monthly users and active home shoppers.

💡 Redfin vs. Traditional Real Estate Agents

• Lower fees: Redfin often charges around 1%–1.5% to list with its in-house agents, compared to 3%+ with traditional brokers.
• Tech-focused experience: Sellers use dashboards for pricing insights, scheduling, and marketing data.
• Flexible options: FSBO sellers can use Brokerless to list on the same MLS Redfin pulls from — saving thousands.

Ready to Get Redfin Exposure?

List your property on the MLS through Brokerless to appear on Redfin, Zillow, Realtor.com, and hundreds of local MLS sites — all for one flat fee.