🏠 What Is Zillow in Real Estate?

Zillow is one of the most popular real estate platforms in the United States, providing nationwide exposure for homes, condos, and land listings. It aggregates property data from thousands of Multiple Listing Services (MLS) and allows buyers and sellers to browse homes, view photos, and research local market values—all in one place.

đź’ˇ How Zillow Works

Zillow doesn’t host listings independently—it receives data from local MLS databases through licensed real estate brokers. When a seller lists a property on the MLS using a flat fee service like Brokerless, that property automatically appears on Zillow, Realtor.com, and other major real estate websites. This syndication helps FSBO sellers reach millions of active buyers without paying a traditional 6% commission.

đź“Š Why Zillow Matters to FSBO Sellers

  • Massive audience: Over 200 million monthly visitors view listings across Zillow’s network.
  • MLS-powered accuracy: Listings synced through the MLS show up with verified agent or broker details, increasing buyer trust.
  • Cost-effective visibility: Sellers using Brokerless access the same exposure for one flat fee.

đź”— How Brokerless Connects Your Listing to Zillow

Every property listed with Brokerless is placed on your local MLS by a licensed broker. From there, the MLS syndicates your listing to Zillow and hundreds of other websites automatically—no manual upload required. You maintain full control, set your own price, and negotiate directly with buyers while saving thousands in commission fees.

Ready to List Your Home on Zillow?

Start your MLS listing today and reach Zillow, Realtor.com, and every major home-search site for one flat fee.

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