📄 What Is a Pocket Listing in Real Estate?

A Pocket Listing is a property that is marketed privately by a listing agent without being entered into the MLS. It is promoted only to select buyers, brokerage networks, or off-market channels.

How a Pocket Listing Works

Instead of putting the home on the MLS, the listing agent keeps the property “in their pocket” and markets it privately. This allows the seller to limit public exposure and maintain a degree of privacy.

A home is considered a Pocket Listing when:

  • The property is not entered into the MLS
  • The agent markets it only to select buyers or internal brokerage networks
  • The home is shared through private channels, email lists, or whisper networks
  • Showings are controlled and invitation-only

MLS Clear Cooperation Policies in many regions now limit Pocket Listings by requiring agents to submit listings to the MLS within a set timeframe once they are publicly marketed.

Key Features of Pocket Listings

  • Property is marketed off-MLS and kept private
  • Limited exposure compared to traditional listings
  • May benefit high-profile sellers wanting confidentiality
  • Agents may use internal brokerage networks for promotion
  • Restricted by many MLS Clear Cooperation rules

Example of a Pocket Listing in Action

A seller hires an agent but requests privacy. The agent does not place the listing on the MLS. Instead, they share the property with a private list of investors and qualified buyers.

The home sells privately through one of the agent’s connections without ever hitting the public market.

Why Some Sellers Choose Pocket Listings

  • Desire for privacy (celebrities, luxury sellers, off-market buyers)
  • Testing the market before going public
  • Avoiding days-on-market metrics visible on the MLS
  • Targeting exclusive or high-end buyers
  • Control over showings and exposure

However, sellers often receive less competition and fewer offers compared to a full MLS listing.

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