What Is Coastal Carolinas MLS (CCAR MLS) in Real Estate?

How Coastal Carolinas MLS Works

Coastal Carolinas MLS operates through the Coastal Carolinas Association of REALTORS®, which has served the Grand Strand region for nearly 80 years and represents more than 5,000 REALTOR® members. This broker network powers the regional listing system used throughout Horry and Georgetown Counties. In a market shaped by vacation homes and short-term rental properties, the MLS supports detailed data fields for HOA obligations, rental eligibility, flood zone considerations, and community amenities.

• Broker-to-broker cooperation within a shared listing system
• Standardized compliance rules governing listing accuracy
• Structured property data fields tailored to resort and investment markets
• Formal status management from active to contingent to sold

📍 Coastal Carolinas MLS Service Area & Participating Brokerages

The practical footprint of Coastal Carolinas MLS is shaped by the brokerages that participate in the system and the markets in which they actively list and cooperate on properties.

• Horry County, SC – Member brokerages active in Myrtle Beach, North Myrtle Beach, Conway, and surrounding communities
• Georgetown County, SC – Participating offices serving Murrells Inlet, Pawleys Island, and nearby coastal markets
• Selective participation in markets near the North Carolina state line

Within the Grand Strand region, Coastal Carolinas MLS serves as the primary listing system used by local brokerages for cooperation, data sharing, and property marketing.

🏖 Unique Characteristics of the Coastal Carolinas Market

• High concentration of oceanfront condominiums
• Strong short-term rental and investor activity
• Seasonal listing peaks in spring and early summer
• Large share of out-of-state buyers
• HOA-governed communities with detailed disclosure requirements

These characteristics make MLS accuracy especially important when marketing vacation or income-producing properties.

🏠 Property Types Listed

• Condominiums (a dominant segment in Myrtle Beach)
• Single-family homes
• Townhouses
• Manufactured homes
• Vacant land
• Small multifamily and income properties

🌐 How Coastal Carolinas MLS Listings Reach Zillow and Other Portals

Properties entered into Coastal Carolinas MLS are typically syndicated to major real estate platforms such as Zillow and Realtor.com, providing exposure beyond the local broker network. Coastal Carolinas MLS also offers a public-facing website where consumers can search active listings directly. In addition, participating brokers may display listings on their own websites through IDX (Internet Data Exchange) feeds, which allow public property searches while maintaining MLS data compliance standards.

👤 Can Homeowners Access Coastal Carolinas MLS?

Direct listing access is restricted to licensed MLS members. However, homeowners may access the MLS by working with a licensed broker or by using a flat fee MLS service that submits the listing on their behalf.

Why Coastal Carolinas MLS Matters for Sellers

Buyer agents throughout Horry and Georgetown Counties rely on MLS data to evaluate pricing, rental potential, HOA structures, and comparable sales. Being listed in Coastal Carolinas MLS ensures visibility within the broker network that drives the majority of transactions in this region.

Learn more about listing in the state on our How to List on MLS in South Carolina page, or explore statewide coverage on our South Carolina Flat Fee MLS Cities page.

❓ Coastal Carolinas MLS FAQs

What counties does Coastal Carolinas MLS cover?

Coastal Carolinas MLS primarily serves Horry County and Georgetown County in South Carolina, including Myrtle Beach, North Myrtle Beach, Conway, Murrells Inlet, and Pawleys Island.

Can you list on Coastal Carolinas MLS without a Realtor?

Homeowners cannot access the MLS directly. To appear in Coastal Carolinas MLS, sellers must work with a licensed real estate broker or use a flat fee MLS service that submits the listing on their behalf.

Do Coastal Carolinas MLS listings appear on Zillow?

Most listings entered into Coastal Carolinas MLS are syndicated to major real estate websites such as Zillow and Realtor.com, expanding exposure beyond the local broker network.